“I think as a company, if you can get those two things right — having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff — then you can do pretty well.”
These are wise words from Mark Zuckerberg, CEO of Facebook; his quote shows the importance of culture to the success of your company. It’s not something that grows overnight; it takes the right people and time to cultivate it and make it last.
Many human resource companies agree on the following ways on how you can create a winning company culture.
Culture that Aligns with Core Values
You’re driving your business and you have to infuse yourself in what you do, this concept is one of the foundations of building a winning and strong company culture. Think about what makes your organisation great and its distinct personality. Identify your core values; is your team creative or are they innovative? Aligning these into a unique culture is easier once you determine who you are and what direction you take. This process takes time; reflect on your company’s culture and the atmosphere you want to create.
People Who Complement You
Once you identify your company’s distinct culture, you need to hire the right people that fit your organisation. These people don’t have to be just like you; they may be different and have distinct experiences than you. Determine the strengths and weaknesses of your organisation, and then look for employees that may fill the gaps.
Staff Opinions Matter
What your workforce says about how to do their job, their input about certain strategies, and their contributions to certain aspects of your business matter. Listening to the opinions of your employees allows you to create a distinct company culture that you can build on.
These are just a handful of ways to build a strong organisational culture that thrives and allows you to identify the direction of your company and improve your branding.