The Importance of Designing with “The Fold” in Mind

by CCB Today | Monday, Aug 3, 2015 | 223 views

web design company in AustraliaWhen a person lands on your homepage, the part of the page they see without having to scroll is called “the fold”. This essential part of your website is something that every good web design service considers; if you do not design it correctly, you could lose a significant number of conversions.

Why the Fold Matters

The fold has the most impact on your users, and it can greatly affect what they feel and do upon arriving at your website. Every web design company in Australia understands this. People have short attention spans, and if they do not like what they see, there is nothing stopping them from hitting the back button.

Your objective should be to capture the user’s attention immediately, and encourage them to take action. This might be accomplished by adding your best Call-to-Action above the fold, or writing an engaging heading that entices them to scroll down. The best answer depends on the specific website, its goals, and target market; only split testing can reveal what really works.

Another thing to note: now that mobile has overtaken desktops, it is crucial to have a website that is completely responsive. This means that no matter what device the customer uses, and how the dimensions above the fold changes, it should still be well-designed and optimised.

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Can You Go Too Far with this?

Of course, there is such a thing as focusing too much on the fold. Many amateur web designers and businesses will try to cram every important detail above the fold, hoping that this makes said details more prominent. In the process, however, they end up sacrificing white space, readability, and the overall look and feel of the website.

It is important to make sure that your website makes a strong first impression, but squashing too much content into such a limited space is not the answer. As with everything else in responsive web design, you need to find the right balance between usefulness to the customer and aesthetic appeal.

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