Effective TV commercials capture the audience’s attention and leave a lasting impression of the brand. If you want to work on one, you have to spark a connection with your viewers and get your message across. Without that connection, people won’t likely remember your brand, even if they still recall the commercial.
Being an award-winning production company, The Mob Film has worked with major brands and sponsors across the globe. Here’s what they say about creating an effective TV commercial:
Create a Relatable Storyline
The best commercials are known for the stories they tell. Whether it’s a dose of satire or humour, or a heartfelt story, write a narrative to which your audience can connect and relate. It’s usually these kinds of ads that go viral.
Represent Your Brand Clearly
You don’t have to be secretive and wait until the commercial is over before showing your brand’s face. Using both visual and verbal cues, your brand’s logo, name, and perhaps even the product itself should be conveyed throughout the ad. Just remember that it should fit seamlessly into the storyline.
Develop a Signature Theme or Character
One-off ads are okay, but a series of commercials that carry the same characters can create a stronger impression with viewers. Fortify your brand’s connection with your audience by using the same theme or characters if you’re working on more than one ad. This will make your brand easier to remember.
Keep It Short
Normally you only get around 30 to 60 seconds to entertain your audience and get your message across. With this limited time, you have to be extra creative with your concept while keeping everything short and simple.
As with any marketing campaign, you must begin by contacting a reputable production company. They will assist in the development and help you in producing a high-quality commercial.