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Effective TV commercials capture the audience’s attention and leave a lasting impression of the brand. If you want to work on one, you have to spark a connection with your viewers and get your message across. Without that connection, people won’t likely remember your brand, even if they still recall the commercial. Being an award-winning production company, The Mob...

All of us have been, at one point, plagued by a particularly dreadful TV Commercial (TVC). You know — ridiculous lyrics and horrible acting, combined with a horribly catchy jingle that, for some reason, remained ingrained in your mind for days and even weeks on end. According to professionals, this is the hallmark of a good commercial. Sure, it was painful to watch,...