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A newly developed or a significantly altered product that exceeds the current expectations is a great weapon against your competitors who are likely to use economies of scale to hold your prices down. However, developing a new or a highly adapted product is a no mean feat as it costs a considerable amount of time and money. You can achieve a successful product launching...

A product launch is one of the hallmarks of your business’ growth. It means that you are offering something exciting, which has the potential to captivate the attention of your audience. But launching a new product is not always a walk in the park. There are a few challenges that you need to overcome. And to overcome these challenges, you need to have a sound plan. The...

Jewelry has been around for millennia; it has been a part of human culture either to indicate one’s place in society or as simple trinkets to adorn the overall look. Our love for fancy or precious pieces of jewelry is well and alive today. We need them for special events, to add glitter to our wardrobe, or simply to express our own individuality. The last reason is the...