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One of the most effective online marketing strategies is AdWords. This is an advertising service created by Google, which intends to help businesses promote their ads by using the concept of keywords. This is an effective way of promoting products or services online, as search engines like Google are widely used by different users. Targeting the Right Market  Most...

The business climate in 2016 is still hugely invested in online promotions to survive. This is particularly true for small and start-up businesses. Online promotions are not the only way to make your business known, as many conventional marketing ideas still hold much weight in terms of local awareness. Go Local Whatever kind of small business you’re starting, going...