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Links are among the main components of online marketing. These serve as the main building blocks of an effective SEO campaign. With the right strategy, links make it possible for your website to attain the best ranking in search engines. This, in turn, provides you with maximum business exposure. More than this, having high-quality links also offers other benefits. Proper...

Those in the digital marketing industry most likely have heard about the effectiveness of content in driving results. With content marketing, businesses can promote their campaign and provide a strong message that will appeal to their target audience. Content is not limited to blog posts; photos, videos and infographics also fall under content. As this plays a major role...

One of the factors you should focus on when performing site audits is the content of your client’s site. From blog posts to landing pages, you have to evaluate if these are enough to help them rank on major search engines like Google, Yahoo!, and Bing. Whether you’re a start-up or an established white label SEO company (or reseller), you can take note of the following...

It is disappointing and depressing to see that your carefully crafted and polished email is not getting satisfactory click-through rates. When people don’t bother to read and open your emails, you may think of ditching this strategy in your marketing plan. Getting people to open and read your emails, however, doesn’t always have to be so hard. Competitive SEO package...