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“Does my business really need to have a website?” Had you asked this question five years ago, the answer would have been “maybe yes, maybe no.” Presently, the answer is a resounding “Yes.” That is if you are serious about achieving your business objectives. 1. Communication and Connection Take advantage of your website, and communicate...

our website can be your most powerful tool for your online business. To get the most from it, however, you have to make sure it has the elements of a highly effective website. If you already have one built up by a web developer, take time to check and see if it has the essential and useful features you need to meet your business goals. Here are some of the website elements...