The holidays are here once again, and it’s time to let your customers, business partners, and friends know that you’re thinking about them. It’s important to stay top of mind with your customers and one way to do that is by giving them freebies. They love that kind of thoughtfulness.
Here are some ideas.
Most customers appreciate gifts of whatever kind and see it as a thank you from a business that appreciates them back. Simple things mean a lot, but simple things that they can use mean more. Pens, mugs, thumb drives, and many other small but useful items with your logo and contact details on it are fair game. But you can make your gift extra special if it reflects your business and the holidays all at once. You may also have some priority customers who have been taking their business to you for a long time. It’s OK to personalize or make their gifts extra special.
For Business Partners and Investors
You are not likely to have more partners or investors than customers, so it’s fine to spend a bit more on your gifts for these people who have been important in your success. It doesn’t have to be pricey; it just has to be a bit more special. It can be a specially made fruitcake in a special box with a prime label, or maybe a bottle of wine, also in a special package like a wooden box that shows your logo. If you want to make it really special, find out what your investor or business partner is fond of, and give them that. Perhaps a set of personalized golf balls, or an autographed record of their favorite artist.
It really is the season of giving, and your business will receive a lot of goodwill if you give out some gifts to the people who matter most in your business’s success. These ideas are a good way to start your planning.